Gathiya looks simple from the outside – fried gram-flour strands, pale gold, sold in bags labelled with a dozen slightly different names. But anyone who grew up in Gujarat, or who’s spent time in a Gujarati kitchen, will tell you gathiya isn’t one thing. It’s a category, and within that category, Bhavnagari gathiya occupies its…
Dussehra falls on Tuesday 20 October 2026, and if you grew up in a Gujarati household, you already know what that means before the date is even confirmed. It means an early start, a queue (or a very determined family member who “knows a guy”), and a table that smells of besan, ajwain and hot…
Some snacks are more than something to nibble with tea. They carry stories, memories and a sense of belonging that goes far beyond flavour. For many Gujaratis living in the UK, pharsi puri is exactly that kind of snack. It is simple, crisp and deeply satisfying, but it also stands for something more meaningful: home,…
If you have started reading ingredient labels more closely, you are not alone. Shoppers across the UK want to know what goes into their food, where it comes from and how it is packed before it reaches the kitchen shelf. Taste still matters most, but freshness, quality and trust now sit right alongside it. That…
Authentic Indian snacks are becoming one of the fastest-growing categories in the UK retail food market, driven by demand for flavourful savoury snacks and traditional products. Indian snacks have become one of the strongest-performing categories within multicultural food retail. While these products have long been popular among South Asian households, they are now increasingly purchased…
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